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December 08, 2011
The New Marketing = The Old Marketing.
From our still-disturbing if elegant 12 Rules of Client Service, Rule 6 is When you work, you are marketing. It's our favorite. This one presupposes that you love practicing law, and that you want to do repeat work for good clients you like. And it's the one that's hardest for lawyers and other service professionals to grasp. Right now, in December 2011, do you work for that Fortune 100 or 1000 client you prize with the same passion and at the same level you did in 2001, when you first landed it?
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Posted by Holden Oliver (Kitzbühel Desk) at December 8, 2011 12:00 AM