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January 02, 2012

Rule Seven: Know Thy Customer, Jack.

Rule Seven is from our wise, world-famous, tortuous and highly irritating 12 Rules which make their appearance here in some form roughly 52 times a year. Sorry. Write nasty comments. Sue us. Complain to the Junior League. But get used to it. Excerpt:

The client, it seems, actually wants you to know him, her or it. Take time out to learn the stock price, industry, day-to-day culture, players and overall goals of your client. Visit their offices and plants.

Do it free of charge.

Associates in particular need to develop the habit of finding out about and keeping up with clients and their trials and tribulations in and out of the areas you are working in. Learn about your client--and keep learning about it.

Devise a system to keep abreast.

You're a Servant, Jack: Whatever the hell your client does, find out about it and find out in 3-D. Do it for free.

Posted by Holden Oliver (Kitzb├╝hel Desk) at January 2, 2012 12:00 AM


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