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January 15, 2012
Working = Marketing.
Small, powerful ads. See our Rule Six: When You Work, You Are Marketing. Every moment your law firm "works for a client"--it sends the client something, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about--the firm transmits barrages of small but powerful ads. The client notices then and there.
Posted by Holden Oliver (Kitzbühel Desk) at January 15, 2012 11:59 PM