February 24, 2013
Marketing: The "Old" Marketing is Stunningly Persuasive and Cheap.
From our still-disturbing if elegant 12 Rules of Client Service, Rule 6 is When you work, you are marketing. It's our favorite. This one presupposes that you love practicing law, and that you want to do repeat work for good clients you like. And it's the one that's hardest for lawyers and other service professionals to grasp. Right now, in February of 2013, do you work for that Fortune 100 or 1000 client you prize with the same passion and at the same level you did in 2003, when you first landed it?
Posted by Holden Oliver (Kitzbühel Desk) at February 24, 2013 11:20 PM