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May 29, 2014

The Rules

A few more words about our world-famous The 12 Rules of Client Service, first published here in 2006. Think of these rules as a 12-step program for suits and their employees: lawyers, accountants, consultants, execs, technicians and countless other occupations now laboring to provide solutions to customers in the new global services economy. The goal of the 12 Rules is to align the interests of clients/customers and service providers to the fullest extent possible.* We think they do that well. Finally, the rules (while badass, make no mistake) are not perfect. Got suggestions or criticisms? We'd love to hear them.

*The 12 Rules were not written for yah-yah "happy atmosphere" shops like, say, Starbucks or Disney World. The rules are not about being friendly, nice, obsequious or servile with the client or customer.

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Posted by JD Hull at May 29, 2014 11:59 PM

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