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January 13, 2007

So how does your office hit your clients?

"How your office looks to your customers" is not a pedestrian subject. Your firm's offices, especially the part the client sees and hears in the first 60 seconds after arrival, says a lot about your firm. And we are so used to seeing the commons areas of our firms that we never see them as the client does. We don't see changes, oddities, signals of disorganization and chaos; the client always does, right down to the magazines you lay out, what they're about and how old they are. We need to think about this stuff. See Ann Macaulay's "Making Your Law Office Client-Friendly" at the Canadian Bar Association's Client Services CBA Practice Link.

Update 1/12/07: Don't miss Michelle Golden's recent fabulous post on the same topic. Looks like my fellow Midwesterner Michelle has a telepathic effect on this blog.

Posted by JD Hull at January 13, 2007 11:59 PM


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