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February 05, 2007

Luntz's Words That Work: Orwellian, Machiavellian or just a tool?

It's likely all three and I am going to buy it. It appears to be a book for anyone who pitches and persuades. Republican consultant and pollster Frank Luntz has written Words That Work: It's Not What You Say, It's What People Hear, which is already controversial (see here, here , here, and here) on the power of words. But it's not a "Republican" book. Luntz advises politicians on the language they should use to win elections and promote their policies. Luntz is all over the media--and there's no stopping him. So far the book sounds worthwhile--even when the detractors sound off.

Posted by JD Hull at February 5, 2007 10:02 AM


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