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December 17, 2007

Deliver services to change the way clients think about lawyers.

We are talking about money here. Why try "to exceed client expectations" when the overall lawyer standard is perceived as low to mediocre? If your clients are all Fortune 500 stand-outs, and the GCs' seem to love you and your firm, is that because your service delivery is so good--or because other law firms they use are so "bad" or lackluster?

From Rule 4 of our 12 Rules of Client Service.

Posted by Holden Oliver (Kitzb├╝hel Desk) at December 17, 2007 12:35 AM

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