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May 02, 2008

"Yes, they have more money."

Associates are different. So do they really need to market? Back to marketing, selling, clients, serving clients, keeping clients, and keeping clients you like. In a gem we missed last October, our friend Jim Hassett notes that associates, with limited time for marketing, are different from you and I, Ernest.* Also see Jim's post this week: Self-test: How efficient are your business development tactics?, an exercise for partners and senior attorneys.

*From alleged and oft-quoted exchange between F. Scott Fitzgerald and his glib friend Ernest Hemingway.

Posted by Holden Oliver (Kitzb├╝hel Desk) at May 2, 2008 06:31 PM


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