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September 04, 2022

Teach this one to the help, Campers.“Rule 6. When You Work, You Are Marketing.”


And you are welcome. Sure. When you work, you are marketing. Never forget that. You are crafting and delivering services to solve problems. You are constantly sending even the most veteran and sophisticated users of legal services (think GC and his or her team for a large publicly-traded company) small but powerful ads. It is always true. True for a brand new client you’ve pitched for years and is finally trying you out. True for a longstanding client who’s been impressed enough to engage your firm for decades in a number of practice areas. The messaging never stops. Rule Six comes from our hopelessly annoying but consistently right, way practical, and world-famous 12 Rules of Client Service.

Posted by Holden Oliver (Kitzbühel Desk) at September 4, 2022 12:59 AM


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