April 04, 2017
Clients who come to you for price will leave for price.
In this economy, the great corporate clients we always wanted at our mid-sized firm will now come to us for our lower rates. They will never leave us. There will be Sweetness, Light and Good Crops.
--An over-served lawyer, Trevor, at an Capitol Hill bar last night.
No. Probably not. No. Not ever. Right now, it's tempting--but resist the urge to lure new clients with lower price or rates. Clients who come to you for price will leave you for price. Think about value first, price second.
Posted by Holden Oliver (Kitzbühel Desk) at April 4, 2017 08:23 PM