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January 11, 2006

What Your Firm Website Needs Is...

Larry Bodine in a post last week tells you the answer. In the course of reporting a new study published recently in Law Firm Inc., he says that at a minimum a law firm website should have: (1) industry experience, (2) representative clients, and (3) success stories. My firm's website could certainly benefit from better "speak-for-themselves" descriptions of the industries we serve. I think I'll suggest using that idea.

And on the 3 minimum things, I agree. But on client identities (either in success stories or as representative clients), there's a wrinkle for me. I am not comfortable with listing specific clients--even though more than a few of our engagements involve courts or public record information. And I am very proud that several well-known companies here and abroad regularly engage us--and have for years. But I am not there yet. It may be me, a matter of form and smacking of old ways. But it seems to me that who we represent--while in most cases not technically confidential and maybe in some cases ascertainable from the descriptions in the site--is information not to be trumpeted on the website. I'd rather tell you in person. Love to.

So instead we have not listed clients (as some firms do in Martindale) on any marketing materials, and have described success stories on our website without identifying the client. Instead, we have made it clear in a summary/overview of who we are that we will make general counsel references available in a heartbeat.

Posted by JD Hull at January 11, 2006 05:08 PM


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