February 21, 2006
Client Interviews Need to Be A Continuing Issue--So Clip and Save this Post.
Three days ago Tom Kane at the The Legal Marketing Blog gave us another useful post on client feedback interviews, which stars a February 9 Small Firm Business article on taking client interviews to the next level. So if you click on Tom's post and then click on this, which collects all of the Michelle Golden-Jim Hassett-Patrick Lamb-Tom Kane multi-blog discussion on client interviews, and then follow the links, you have some great materials and comments on not only the need for client interviews but exactly how to do it. And, for my money, it's hard to improve on Tom's January 30 post on the 3-part formula for correct interviews: (1) Interviews by third party professionals (2) followed promptly by a visit from senior management and (3) assignment of a client service team or liaison to each key client.
Posted by JD Hull at February 21, 2006 06:53 AM