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February 07, 2006

If You Cringe When You Read This One, Read It Again.

Patrick Lamb at In Search of Perfect Client Service has an instructive but disturbing post on "one-bounce marketing" and the start of the once-bounce marketing season. The post is inspired by and based on recent article in The American Lawyer by TAL's editor-in-chief Aric Press. Thanks to Pat, I didn't miss Press's intriguing remarks on this special season of the year. Everyone who thinks that they are really marketing and doing it right should read this one.

Posted by JD Hull at February 7, 2006 06:34 AM

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