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February 02, 2006
"Law Firm Logos are Goofy, Useless, and a Waste of Time and Money"-Part 3.
The original subtly-titled January 21 post is here with a follow-up collecting some instructive posts I admired here by professional marketers who know about logos and design. So, and once again, now I'm not so sure--no hobgoblins problem at this blog. Here's another solid recent post getting closer to answering the questions of why and how law firm logos can work by Boston-based Nathan Burke at LawFirmBlogging.com called "Debate About Logos".
Posted by JD Hull at February 2, 2006 02:49 AM
Comments
Thanks for the link. I really appreciate it. I think this is one of those issues where there's really no one right answer. When you start talking about logos for law firms, it's really hard to measure their value. To me, it's a case of having another way for potential clients to recognize you.
And like a lot of things in law firm marketing, it's not that you do it to get a tangible benefit. You do it so you don't chase people away.
Finally (sorry for the long comment), I believe a firm of any size can have a great "look" or logo without spending a lot of time and money. In fact, my favorite law firm logo is one that is simply text with two different font colors. They use a standard font. It's simple, but very memorable.
Thanks again.
-Nathan
Posted by: Nathan Burke at February 2, 2006 06:42 AM