« Yanks Abroad Gone Wild--Part 2 | Main | Back to Work, WJC Phone Home and Searching for Tattoos. »

February 08, 2006


Clever, funny and important post today by Patrick Lamb on the book Lovemarks: The Future Beyond Brands, by Kevin Roberts, CEO of advertising powerhouse Saatchi & Saatchi, and with a foreword by Procter & Gamble chief A.G. Lafley. Like others, I have little time to read--but I am going to read this one. Pat gives a good synopsis of the "Lovemark" concept (think Harley Davidson owners and Macintosh users) in his post. When they have time, Michelle Golden, Tom Kane, Jim Hassett, Arnie Herz and/or anyone else who knows or cares about branding and customer loyalty is welcome to opine and weigh in. More to come.

Posted by JD Hull at February 8, 2006 10:21 AM


Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?