February 08, 2006
Clever, funny and important post today by Patrick Lamb on the book Lovemarks: The Future Beyond Brands, by Kevin Roberts, CEO of advertising powerhouse Saatchi & Saatchi, and with a foreword by Procter & Gamble chief A.G. Lafley. Like others, I have little time to read--but I am going to read this one. Pat gives a good synopsis of the "Lovemark" concept (think Harley Davidson owners and Macintosh users) in his post. When they have time, Michelle Golden, Tom Kane, Jim Hassett, Arnie Herz and/or anyone else who knows or cares about branding and customer loyalty is welcome to opine and weigh in. More to come.
Posted by JD Hull at February 8, 2006 10:21 AM