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March 16, 2006

More On One that Matters: Should We Sell During Client Polling/Interviews?

Great post from Michelle Golden commenting on Jim Hassett's equally thoughtful one on whether or not "to sell" during interviews with clients about how they like your services. This continues the off-and-on 2 month long multi-blog forum on the topic with Lamb-Hassett-Golden-Kane-Hull. Forget about the right answer; the most important thing about the discussion is that it is Even Being Had. The overall questions posed by Michelle, Jim, Patrick Lamb, Tom Kane and me are: (1) Should professional service providers do client interviews? (2) If "yes", just how do we conduct them and use them? Who should conduct them, who should attend, what is their scope, do we sell during them (and what would "selling" be in this context, anyway?) and how do we most effectively follow-up the client/customer interviews? A good post to get your bearings on this discussion is one by Michelle Golden here.

Posted by JD Hull at March 16, 2006 07:25 AM


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