« "Oh Rare Ben Johnson..." | Main | Clients, Litigation and Discovery Disputes. »

March 25, 2006

Nathan Burke: Thinking About Marketing Freshly PLUS Client Polling

Nathan Burke at LawFirmBlogging has a very fine "lawyer wake-up" post called "A New Way Of Thinking About Marketing". He succinctly offers us a new lens for a creative yet common sense "clean-slate" approach to marketing that ignores the status quo. As an example, Nathan gives an exercise in thinking about client interviews--which also contributes to the nearly institutional Hassett-Lamb-Kane-Golden-Collins-Hull discussion over the past months on the importance of client satisfaction interviews and methodologies to do them. In a larger sense, Nathan may be saying that we lawyers--risk-averse serial conformists who over-complicate things and "chew more than we bite off" (my characterizations)--should start thinking about client work simply, freshly and outside the way we've always done things.

Posted by JD Hull at March 25, 2006 04:00 PM


Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?