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March 10, 2006
The Word-of-Mouth on Word-of-Mouth...
It's here from Larry Bodine and read The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell if you are really interested in this subject and productive "buzz" generally. This is an important (and fascinating) ground of discussion for any law firm under, say, 100 lawyers, which wants to serve clients normally represented by larger law firms.
Posted by JD Hull at March 10, 2006 01:10 PM
Comments
I agree that word-of-mouth marketing is essential. In fact, remember the days of yore when it was poor form for lawyers to advertise or promote? Wasn't it all word of marketing then?
Posted by: Chris Abraham at March 11, 2006 08:48 AM