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April 05, 2006

Adam Smith: "Know Your Client."

Or at least get under its skin and come to know what it really thinks about you. You might be pleasantly or unpleasantly surprised. From Adam Smith, here's the post. As part of the larger and continuing conversation on correct client interviews and getting at the client's real attitude toward your services (see, e.g., Jim Hassett's fabulous summary and comments), Bruce MacEwen is referring to efforts by a partner at the Newcastle, England office of UK-based law giant Eversheds to employ methodogies of the consulting firm RAM (short for Relationships Audit & Management) to get the true answers. See Bruce's post on this always-important subject.

Posted by JD Hull at April 5, 2006 05:53 AM

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