April 11, 2006
Kane: Visit Your Client At Work.
It makes perfect sense--and hardly anyone talks about it. But are we doing it? Visiting your client (GCs, CFOs, execs, plant managers) at work is a good way to get a 3-D sense of what your client does, and to learn more about its look, feel and "culture". It's also a great idea for showing you value the client, and that you want more of its business. Tom Kane at The Legal Marketing Blog says it all in his post "Client Site Visits Result In Work". My humble two cents: site/office visits are particularly important at the beginning of a new relationship or new project. As Tom mentions, don't bill it--but you still need to do it. See this fine post by Tom Kane.
Posted by JD Hull at April 11, 2006 09:31 AM