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August 23, 2006

Marketing, Boomers, Generations X and Y--and Work.

"WAC?" has studied workplace generation-gap issues (see "Can't Stay Late, Man...I Got a Thing"), and it still doesn't have a clue. But like Carolyn Elefant at Legal Blog Watch, I noticed Larry Bodine's recent post "Generation Gap Hurts Law Firm Marketing". I was glued to it, and read it twice. Larry's short piece and the comments in it from consultant and author Cam Marston are well worth the time to read, even if you're not a lawyer and never worry about marketing, but have wondered if there is something fundamentally different about your co-workers currently under 40. Note also the good comment in defense of Gen Xs and Ys by Rod Heggy to Larry's post.

Posted by JD Hull at August 23, 2006 01:04 PM


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