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November 12, 2006

2 Golden Posts from the St. Louis Mafia.

I like American rivertowns: Cincinnati, Louisville, Evansville, Memphis, St. Louis. I spent a good portion of my life in and out of Midwestern rivertowns, Cincinnati, my favorite, in particular. In fact, my first professional article ever, nearly 30 years ago, was about the renaissance of an ancient, tough and hard-working little town called New Richmond, Ohio, for the Sunday supplement of the Cincinnati Enquirer. Many river cities in the Midwest are known for their stability, hard work and being the headquarters for major blue chip corporations. But St. Louis seems to have taken that a step further. So what is the deal with St. Louis, Missouri? Is a disproportionate share of innovative thinkers and cutting-edge bloggers/blawgers using St. Louis as a base? Sometimes, you wonder. So many genuinely exciting takes on marketing, client retention and firm management seems to flow out of that town. Blog City. Idea City. Anyway, St. Louis, a new Seattle, is lucky. One of their leaders, and a favorite of mine since WAC? began, is Michelle Golden at Golden Practices. She has 2 new fine posts: "Measuring What Matters", a discussion of Ron Baker's new book Measuring What Matters to Customers: Using Key Predictive Indicators, and "Do You Have 5 Minutes to Market Today?"

Posted by JD Hull at November 12, 2006 06:44 PM

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