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November 02, 2006

The rise, sort of, of legal weblogs.

Do I think blogging is (a) important or (b) the wave of the future?

Answers: (a) no, and (b) I have no idea. However, blogging, currently, due to its evolving role as a clearinghouse, lab and media outlet for the success or failure of new ideas, is telling us where the best of the legal profession will be in 10 years. It's attracted some well-respected law and business minds, and their firms along with them. In the near term, "blawgs" have become a way to keep abreast of events and developments in business law in particular at almost lightning speed. Whether you have a blog or not, there's a huge payoff in reading them. Not reading legal weblogs a couple of times a week may very well be something we do at our peril.

Frankly, that has surprised me. Blogging by lawyers is no fad. But a really good, consistently good, blawg is hard to find. Most, but not all, of the great ones are by "full-time" bloggers, usually lawyers and often consultants.* To keep a good one going, you need a unifying concept, ideas, energy and discipline, especially if you still practice law. Do realize that, if you do have a blog, in-house counsel for publicly-traded clients do like legal weblogs. And why not? Blogs are damn cute, currently popular and show your tech-ness.

But what GCs really like, however, are Working Lawyers. They really don't want to see a 500-word post on "The Mood of the Beltway" or "Why I Like Plato, My Cat" the day before your 4-week IP/antitrust jury trial starts at the Eastern District in Alexandria. And consider this, too: if a GC or associate GC for ACME International has time to read your "blawg" every day, well, that may not be a good sign re: the GC or this company. Blogging for most of us is not the main event--and it shouldn't be.

* I can think of about eight (8) "greats" offhand, 5 of whom I "know". I would identify them but all 8 of these talented people are hopelessly vain and self-absorbed pains in the ass. It's why I like them.

Posted by JD Hull at November 2, 2006 12:00 AM


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