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February 15, 2007
The "Disturbing Sameness of Law Firm Marketing"
The "disturbing sameness of law firm marketing and its disturbing ineffectiveness" is just one great money quote. Patrick Lamb, Chicago trial lawyer and the Blogfather of Client Service, has this fine post, "Is Culture Change A Prerequisite To Marketing Success?", at his In Search of Perfect Client Service. Recently, Pat and I were speakers at a law marketing conference, and two things, which are likely related, greatly surprised me: (1) many law firm marketing chiefs--some law firm partners, some CMOs--at the nation's largest law firms privately informed me that they were "second class citizens" (if not creative but troublesome peasants), and not often listened to; and (2) with very few exceptions, the marketing approaches taken by about 100 "top" American law firms were the same (i.e., fungible and generic plans and devices) and nearly impossible to differentiate from one another. All that talent and opportunity, all that sameness.
Posted by JD Hull at February 15, 2007 11:27 PM