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March 06, 2007
Not Too Many Larger Law Firms Blogging.
That finding is reported here in Carolyn Elefant's Legal Blog Watch piece. My take: clients who hire larger law firms (1) aren't that likely to read blogs to begin with; and (2) the few GCs who do read blogs aren't hiring law firms because of their blogs.
And why should they? Blogs are an important marketing supplement--similar to a website or Martindale-Hubbell--but are not likely to be the basis of a decision by an in-house lawyer for hiring a firm to do high-end or high pressure work. That may change--but that is the situation right now. In the meantime, legal weblogs are a wonderful new form of expression, a way for some smaller firms to market, and an important laboratory and forum for new ideas: both in law and in the business of law.
Posted by JD Hull at March 6, 2007 08:44 PM
Comments
Dan, as I just posted, I think the rate for AmLaw 200 blog growth is equal to or exceeding that of blog growth for smaller firms.
We're at 7% and soon to be 8% of AmLaw 200 firms who are blogging. If that were the case with all firms, we'd be approaching 4000 law firms blogging. I don't think we're at 4,000 law firms blogging yet.
Posted by: Kevin OKeefe at March 6, 2007 10:58 PM