« Man of Kent, or a Kentish Man? | Main | U.S. raccoons invade Germany »

March 10, 2007

Tom Kane: Don't compete on price.

See this valuable advice from Tom Kane at his Legal Marketing Blog: "Don't Compete on Price, It's a Loser". My two cents: that goes double if you are a boutique, or cluster of boutiques, competing for high-end clients with large law firms. In that case, you might even want to charge a bit more. And if you leave a large firm, be sure to keep your rates at least as high as they were.

Don't bottom-feed. Compete on service.

Posted by JD Hull at March 10, 2007 12:57 AM

Comments

Post a comment




Remember Me?