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May 29, 2007

Client Service Explained

Well, WAC? could not have said it better. For some time now at Hill & Knowlton's Client Service Insights (CSI), Leo Bottary has de-mystified the whole thing for us in 22 words in the upper right hand corner of his site. Bottary calls it Insight #1:

Client service excellence isn't about doing what no one else can do; it's about doing what anyone can do, but just doesn't.

Put another way, client service is (1) easy to "get" (2) but hard to do--and only because very few of us will discipline ourselves to think it through and do it.

Posted by Holden Oliver (Kitzb├╝hel Desk) at May 29, 2007 12:04 PM

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