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July 12, 2007
Kane on Press Releases
Tom Kane, at his consistently fine and useful Legal Marketing Blog, is right that "Press Releases Can Be An Effective Tool". And the devil is in the details. Make them short, sweet and different. Our firm has used them for 15 years. For us they are most effective in reminding existing clients who we like and want to keep--always our number one marketing targets--that we are "there". Make you a bet: if you send a good press release to ten good clients, you will get a phone call from one of them, even if it's just to say hello.
Posted by Holden Oliver at July 12, 2007 08:37 PM