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August 15, 2007
Jim Hassett: Cross Selling
Make sure you read Jim Hassett's post today re: cross selling. This is an issue WAC? loves to discuss. We look forward to Jim's follow up posts in the coming weeks.
Posted by Holden Oliver at August 15, 2007 07:57 AM
Comments
Dan - Thanks for the mention.
I started working on a series of cross-selling posts six months ago, and am still not sure how many posts I will have on the topic, or when. There's an enormous amount of conflicting information out there.
The last time I got this confused was more than a year ago, when I wrote about client satisfaction surveys. Of course, that led to numerous exchanges in your blog, in mine and in others. It took a while, but I thought that process ultimately produced a reasonable consensus. I am hoping the same will happen this time. - Jim
Posted by: Jim Hassett at August 15, 2007 09:38 AM