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August 15, 2007
Jim Hassett: Cross Selling
See Jim Hassett's post on cross selling, a favorite WAC? subject.
Posted by Holden Oliver (Kitzbühel Desk) at August 15, 2007 07:57 AM
Comments
Dan - Thanks for the mention.
I started working on a series of cross-selling posts six months ago, and am still not sure how many posts I will have on the topic, or when. There's an enormous amount of conflicting information out there.
The last time I got this confused was more than a year ago, when I wrote about client satisfaction surveys. Of course, that led to numerous exchanges in your blog, in mine and in others. It took a while, but I thought that process ultimately produced a reasonable consensus. I am hoping the same will happen this time. - Jim
Posted by: Jim Hassett at August 15, 2007 09:38 AM