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August 01, 2007
Rule Six: Working = Marketing.
From our 12 Rules of Client Service, Rule Six: When you work, you are marketing. It presupposes that you love practicing law, and that you want to do repeat work for good clients you like. It's our favorite. And it's the one that's hardest for lawyers and other service professionals to grasp. An issue: right now, in 2007, do you work for that Fortune 100 or 1000 client you prize with the same passion and at the same level you did in 1997, when you first landed it?
Posted by Holden Oliver (Kitzbühel Desk) at August 1, 2007 12:42 AM