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October 26, 2007
Get out of the Yellow Pages. Now.
You need to be in the "white pages" of the telephone listings so people who already know you can find your firm. But if you want good clients--if you really are seeking higher-end corporate clients--get out of the "yellow pages", or any other commercial listings in which people search for lawyers from scratch. At best, these listings produce calls
and inquiries from unsophisticated business clients, and waste your time on the phone when they call. GCs, CFOs and HR people don't find law or accounting firms in such listings. Cancel those listings today. You are paying for something that disrupts you and your firm. We got out of such paid-for listing years ago. I know--it sounds arrogant, high-handed and cruel. But no mom-and-pop calls ever again may make you happier and richer.
Posted by Holden Oliver at October 26, 2007 11:59 PM