October 04, 2007
Tom Kane: Four marketing laws for lawyers
Tom Kane published the first of four short articles yesterday: "Four Laws for Successful Lawyer Marketing - Part I". Based on this, and Tom's usual fare, the series promises to be excellent. His first law is the Law of Perception--the one that for excellent lawyers is hard to grasp. WAC? thinks of it as the unfortunate but true "it-just-doesn't-matter-that-you're-better" principle.
Posted by JD Hull at October 4, 2007 12:09 AM