November 16, 2007
Special holiday season marketing tip: do it early.
Don't mean to put pressure on y'all. But if you traditionally send holiday cards or throw a party, consider sending Thanksgiving cards (seriously) rather than Christmas cards and, better yet, doing a Thanksgiving or Fall party--like one WAC? just attended which was near perfect in its details, genuine thoughtfulness and client and marketing smarts. And if customarily you send cards and gifts and throw parties to celebrate holidays in December, do these things by the end of the First Week of December--or maybe just not do them at all, and save your money for next year. The reason for all of the above: by about mid-December,
you and your firm are just another gesture in the flood of well-wishing, it's not special, and nobody really notices your good cheer, sincerest holiday good will and "thank yous" through the barrage of increased mail and deliveries and making the rounds. At worst, doing it later gives the impression of going through the motions. The lesson: be at once thoughtful and noticed.
Posted by JD Hull at November 16, 2007 12:17 AM