December 04, 2007
Michelle Golden is all over your 2008 marketing budget.
See Michelle Golden's article "What's In a Plan? Marketing Plan & Budget Development". Note especially the emphasis she puts on investing in Existing Clients and Influential People/Referral Sources versus New Business. It's what we've been trying to tell you.
Posted by JD Hull at December 4, 2007 11:59 PM
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