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March 28, 2007
Asking for the business.
It sounds easy but lawyers have trouble doing it. In fact, the concept of "asking for the business" is revolutionary thinking for some of us. Not part of the lawyer personality. So for some direction, see my friend Jim Hassett's post "When To Close And 'Ask For The Business'" at his Legal Business Development.
Posted by JD Hull at 04:21 PM | Comments (0)
Real, inexpensive and "natural" branding ideas.
To me, real branding for a services firm should be cheap, "natural", and not with goofy initials or logos that only work for IBM or Microsoft: just "real look and feel" trade dress branding, the kind associated with workaday letterhead and envelopes, and forged in the customer's overstimulated brain through repetition. Your name, the print style, color--decide, keep it, don't change it. See Michelle Golden's post Fun Branding for a Law Firm.
Posted by JD Hull at 12:40 AM | Comments (0)