January 19, 2008
Law firm logos are still goofy, useless, and a waste of time and money.
It lacked subtlety--but we got our point across, and lots of people clicked on it two years ago. Our post, from January 2006, is here. It was inspired by a series of Tom Kane posts on whether firm logos help or hurt. Conclusion: (a) you already have one in your own trade dress, (b) so don't change it, and (c) don't go any further and embarrass yourself.
Posted by JD Hull at January 19, 2008 01:00 AM