January 30, 2008
"What should I do today to increase new business?"
If you have a passable blog called "What About Clients?", professional people give you "free stuff" to review. Good news: it's free, and it's almost always worthwhile material. Bad news: you practice law, run a business, travel, write straight non-blog pieces for mean editors and agents, and have an inventory of worthwhile free things to review for free. More bad news: you're a picky guy on client development ideas; you want to read and hear things that both work and serve as a "call to arms". Well, lately I've been both reading the books and listening to the audio portion of Jim Hassett's ambitious
The LegalBizDev Success Kit. I'll be writing about it more. There's lots to it but, for now, hear this. The man has thought through client development and retention from A to Z. The materials are presented so that even lawyers can understand. Your firm--whether it has 1 lawyer or 3000--has two choices: hire Jim as a consultant or buy the Success Kit. Got that? If you are like virtually all law firms on the subjects of (1) marketing, and (2) keeping your best clients from going to your competitors (i.e., marketing committee is well-meaning but complacent and/or clueless, and ignores firm's own marketing professionals), you need him or it.
Posted by JD Hull at January 30, 2008 12:59 AM
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