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February 11, 2008
Clients "want attorneys who blog"? Please be serious....
We picked up this post from this week's fine Blawg Review #146: "Why Every Client Should Want an Attorney Who Blawgs" at Ohio Practical Business Law Counsel. This is well-written and well worth your time. However, we continue to think that most clients worth having--and certainly busy in-house counsel--have no time to read blogs, think about blogs or to blog themselves. Real clients want their real lawyers working their asses off solving problems--not blogging. Blogger-professionals need to get over themselves. A client's knowledge that you are blogging regularly is about as helpful--or harmful--as knowing that you go to the track a couple of times a week with your drunken philandering stoner high school friend Ernie from Glen Burnie. Colorful and interesting--but so what? And with the wrong client, it could even hurt. Moreover, blogging still has a geeky connotation with the over-45 crowd who control much of the work law firms get. Clients could care less if you blog and might even resent it. Still, read Teri Rasmussen's post for a counter-intuitive counter-view. We of course may be wrong--but we are not about to trumpet the fact to our best clients that "hey, we be blogging". They don't care--and we should not expect them to care.
Work first. Blog later. And keep it to yourself.
Posted by Holden Oliver at February 11, 2008 01:35 PM