February 02, 2008
Procter & Gamble to spin off Folgers.
Here at the New York Times. P&G will focus more on its other consumer products, like paper products Bounty and Pampers (which helped send one WAC? lawyer-writer to college), and razors. Procter, which has trained and hatched some of the smartest, most aggressive and proudest marketing and sales people known to Western man, helped give WAC? our Ease-of-Use idea. It came from the "new" plastic red Folgers coffee container and an assist from the Arthritis Foundation.
Posted by Holden Oliver at February 2, 2008 04:35 AM