February 02, 2008
Procter & Gamble to spin off Folgers.
Here at the New York Times. P&G will focus more on its other consumer products, like paper products Bounty and Pampers (which helped send one WAC? lawyer-writer to college), and razors. Procter, which has trained and hatched some of the smartest, most aggressive and proudest marketing and sales people on the planet, gave WAC? our Ease-of-Use idea. It came from the "new" plastic red Folgers coffee container and an assist from the Arthritis Foundation.
Posted by Holden Oliver (Kitzbühel Desk) at February 2, 2008 04:35 AM