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June 05, 2008

This week on the "Baby": Selling Science and Technology

This week's theme on "I'm There for You Baby" is science and technology--and selling them. Neil Senturia and Barbara Bry talk with Larry Bock, entrepreneur and venture capitalist, and Allison Rynne, Executive Director of the San Diego Science Festival. The Festival, which launches in March 2009, aims to encourage those in Gen-Y to look into science-related careers.

Neil and Barbara also speak with Rocky Smolin about his new book From Program to Product: Turning Your Code into a Saleable Product, which is meant to guide software entrepreneurs from the idea stage to selling their products commercially. Finally, they discuss tips for engaging and retaining quality employees. (We're all ears.) You can listen to the "Baby" live Wednesdays from 12:30-1:30 p.m. (PT) at SignOn Radio.

Posted by Brooke Powell at June 5, 2008 12:59 AM

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