July 11, 2008
Tom Kane: What your firm should be doing in a down economy.
Recently, Tom Kane, at his well-regarded Legal Marketing Blog, has focused on marketing during "bad times". And whether the downturn has hit your law firm or not, it's sure to have affected some of your best clients. Think as they do. The principles are the same.
We would add: if you're nervous about not having enough work in the short term, stick to clients you already have, and relationships you've already firmed up. Put a bit less energy into building brand new ones.
Posted by JD Hull at July 11, 2008 11:59 PM