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October 09, 2008
The "New" Marketing.
See our Rule Six: When You Work, You Are Marketing. Every moment your law firm "works for a client"--it sends the client something, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about--the firm transmits barrages of small but powerful ads. The client notices then and there.

(Well, you get the idea.)
Posted by Holden Oliver (Kitzbühel Desk) at October 9, 2008 12:59 AM