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October 14, 2008

The Recession: Don't compete on price--especially now.

No matter how your firm bills--hourly, "value", flat or a combination--don't lower the price for your firm's services, especially for new clients or to attract work. Don't lower rates, don't change anything. If a client comes to your firm for price, it will leave your firm for price.

Special mental health tip: if a new client demands a "discount", it is likely both unsophisticated and a pain in the ass; so refer it to that firm down the street you just never liked.

Posted by Holden Oliver (Kitzbühel Desk) at October 14, 2008 11:18 PM

Comments

That's great advice for all of us business owners! I know how hard it has been starting up to decide a fair rate to charge, but I know that I'll be better off if I know what I'm worth and stick with it!

Posted by: Laurie/HaloSecretari at October 14, 2008 03:45 PM

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