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November 09, 2008
Marketing and Client Service: Your staff must "buy into" them.
In past posts, we've said about Client Service (or "ease-of-use"), and your employees: "Buy into it or leave". Your firm can be cool-hip-irreverent about everything else. But not CS. Same for Marketing, friends, which in service professions you are always doing anyway as you work. See Tom Kane and WAC's "Rule 3: Ensure Everyone Knows That The Client Is The Main Event". Make CS and marketing details part of your evaluation criteria for all employees, all shareholders.
Posted by JD Hull at November 9, 2008 11:07 PM