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February 22, 2008
How to "market" at moments you don't "need" to market.
When "the cotton is high", you make a phone call today anyway. You do it even if you're uncomfortably busy with billable work. Yeah, it's hard to switch that gear and call when you are up to your ears in work. Hard to move into marketing mode even if you know the call will take only minutes. But make time four (4) times a week to make a call to a (a) sought-after client, (b) existing client or (c) "influential" person. Keep adding to the pipeline even though it seems like the work you have today will never end--because it will.
Posted by Holden Oliver (Kitzbühel Desk) at 10:22 AM | Comments (3)