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April 16, 2009
Building a Better Brand Morgue
Remember back in the day that store called Circuit City? It's hardly a notion that at first blush makes you bounce out of bed eagerly to greet the new day. But Salon.com has collected some very instructive swan songs at its Brand Graveyard. To be fair, and on the brighter side, some of the brands discussed--like Saab, for example--are merely sick or dying. They have been mismanaged, and often it seems like their owners have been trying hard to kill them. Which reminds me to ask: would some nice northern European company please buy Saab back from GM? See today's Bloomberg.
Posted by JD Hull at April 16, 2009 11:59 PM