« Breaking news: GeekLawyer sued, finally. | Main | »
May 29, 2009
Marketing. Working.
Small, powerful ads. See "Rule Six: When You Work, You Are Marketing". Every moment your law firm "works for a client"--it sends the client something, it sends an e-mail, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about--the firm transmits a small but powerful ad. The client notices then and there. From our annoying-but-correct 12 Rules.
Posted by JD Hull at May 29, 2009 11:59 PM